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Feel free to build in a little competition between the groups if you like. One of the very classical thinking techniques because to be truly creative you need to break patterns. Then you ask them to take the opposite view i. This technique will generate a long list of associated keywords that can be used to generate even more ideas related to the original challenge. Use the 8 words from the acronym to approach the challenge from a different angle and generate a larger list of creative ideas. Let them go wherever they want to go to create more productive access points to tackle the original challenge.

Sometimes people are using this technique as biomimicry. Your question to the group: what kind of animals are you thinking about when you use your imagination? Get them to list lots of animals quickly and ask them to select one. What is it that makes this an extraordinary animal? Once you have that list of characteristics about the animal use those words as access points to generate more ideas about the challenge.

Next step is to select ideas through a process of prioritization that you want to go deeper into and do further work on to develop them further.

Qualitative Research for Creative Problem Solving

Once you have 5 good ideas in each of the coloured boxes look for themes across them to try and boil everything down to a Top 5 by making some smart combinations. You do this by combining your headline ideas with other ideas that are closely related from your overall list. Share on facebook. Share on twitter. Share on linkedin.

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October 3, Innovation Management. Read more. Join our team — Full-stack Laravel Engineer. October 2, Watch the webinar: Supercharging innovation with an idea management process.

So where does innovation begin?

September 30, Idea Drop , Innovation Management. Sign up for our newsletter. Even a sigh or the rolling of eyes can be critical. Squelching must be avoided! If you are working with other people, set a time limit like 15 or 20 minutes. Once you have reached this time limit, compare ideas and make a grand list that includes them all.

Then ask everyone if the have some new ideas.

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If you find you are not generating sufficient ideas, give yourself some inspiration. A classic trick is to open a book or dictionary and pick out a random word. Then generate ideas that somehow incorporate this word. You might also ask yourself what other people whom you know; such as your grandmother, your partner, a friend or a character on you favourite TV show, might suggest.

Brainstorming does not need to occur at your desk. Take a trip somewhere for new inspiration. Find a nice place in a beautiful park. Sit down in a coffee shop on a crowded street corner. You can even walk and generate ideas. In addition, if you browse the web for brainstorming and idea generation, you will find lots of creative ideas on how to generate creative ideas! One last note: If you are not in a hurry, wait until the next day and then try to generate another 25 ideas; ideally do this in the morning.

Research has shown that our minds work on creative challenges while we sleep. Your initial idea generation session has been good exercise and has certainly generated some great ideas.

But it will probably also inspire your unconscious mind to generate some ideas while you sleep. After you have written down all of your ideas, take a break. It might just be an hour. It might be a day or more.


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Then go through the ideas. Related ideas can be combined together to form big ideas or idea clusters. Then, using the criteria you devised earlier, choose all of the ideas that broadly meet those criteria. This is important. Nevertheless, feel free to include your favorite ideas in the initial list of ideas. Now get out that list of criteria you made earlier and go through each idea more carefully.

Consider how well it meets each criterion and give it a rating of 0 to 5 points, with five indicating a perfect match. If an idea falls short of a criterion, think about why this is so. Is there a way that it can be improved in order to increase its score? If so, make a note. Once you are finished, all of the ideas will have an evaluation score.

Those ideas with the highest score best meet your criteria. They may not be your best ideas or your favorite ideas, but they are most likely to best solve your problem or enable you to achieve your goal. Depending on the nature of the challenge and the winning ideas, you may be ready to jump right in and implement your ideas.

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Creative Problem Solving: 5 stages of Design Thinking for in-house legal teams

In other cases, ideas may need to be developed further. With complex ideas, a simple evaluation may not be enough. You may need to do a SWOT strengths, weaknesses, opportunities and threats analysis or discuss the idea with others who will be affected by it. If the idea is business related, you may need to do a business case, market research, build a prototype or a combination of all of these. Also, keep in mind that you do not need to limit yourself to one winning idea. Often you can implement several ideas in order to solve your challenge.

At this point, you have some great ideas. However, a lot of people have trouble motivating themselves to take the next step.